Headquartered in Cottage Grove, Wisconsin, AFG is a relatively new company owned by Johnson Health Tech, the fourth largest maker of fitness equipment in the world. Sold in more than 60 countries, the Johnson brands include AFG, Horizon, Livestrong, and Vision for home users, and the premium commercial brand Matrix.

AFG Treadmills
A special design team at Horizon Fitness was given the task of coming up with a specialty-only brand for Johnson. Launched as AFG, or Advanced Fitness Group, it makes treadmills, ellipticals, ascent trainers, stationary bikes, and functional strength training home gyms.

This complete line of cardio and strength equipment emphasizes comfort, simple operation, and quality components. Like the other brands under the Johnson umbrella, none of the components in AFG treadmills are outsourced, they are all made by Johnson, which is also the largest fitness equipment manufacturer in Asia. With plants in Shanghai, China, and Taiwan, this integration ensures that parts work well together.